Sales and Marketing / Media [ India ]

1 month

Helping a metals company expand its sales footprint, improve and deepen the dealer network and also improve the brand perception

CLIENT:
The client is a Big 4 consulting firm
CONSULTANT:
The Expert has been working in the field of Digital Marketing which envelopes SEO, SEM, SMO AND SMM.
He has been actively involved in the content calendar planning of clients from various background like FMCG, B2B SAAS, Real Estate, Education, Ayurveda and Pharmaceutical products.

Additionally he has also conceptualized brand presentations, and coordinated with the client, and stakeholders for developing customizable solutions and has also had the opportunity to drive the formation of a CRM/Lead Management System to streamline the processes to avoid any lead spillage.
ASSIGNMENT:
Client needs an expert for creating a media plan and help in negotiation for the media. Media planning and buying is needed for the end client involving strategy, negotiation and placement of ads.
OUTCOME:
Provided Inputs and analysis of marketing activities
Presented relevant information and data related to marketing activities
Assisted in building/designing key marketing initiatives