InfoTech / Banking and Financial Services [ India ]

2 Months

UI/UX Enhancement Specialist for FinTech Application Optimization

CLIENT:
India's leading peer-to-peer (P2P) lending platform.
CONSULTANT:
Experience: 8+ years of professional expertise in UI/UX design.
Domain Expertise: Proven experience working on FinTech applications or similar domains.
Skillset:
- Proficiency in modern design tools (Figma, Sketch, Adobe XD, etc.).
- Strong understanding of design principles, usability heuristics, and user-centered design processes.
- Ability to create interactive prototypes and deliver high-quality design assets.
- Knowledge of responsive design and accessibility standards.
ASSIGNMENT:
- Enhance the UI/UX of an existing live FinTech application to create a polished and intuitive user experience.
- Align the application with the latest FinTech design trends, improving visual appeal and functionality.
- Collaborate closely with the CTO and development team to identify gaps, streamline workflows, and ensure design feasibility.
- Analyze user behavior and feedback to inform design decisions and resolve usability pain points.
OUTCOME:
- The application’s design is updated to reflect modern FinTech trends, improving its visual appeal.
- User navigation and workflows are streamlined for a more intuitive experience.
- User feedback and behavior data are analyzed to guide meaningful design improvements.
- Overall user satisfaction and engagement are increased through a polished and user-friendly interface.
- Collaborated with the CTO and development team to ensure the designs are practical and aligned with business goals.