SAJA

31 Years, Finance
ADDRESS

New Delhi

Delhi

EXPERTISE AREA
Domains
Finance
Operations
Sales and Marketing
Strategy
Sub Domains
Business Plan Creation
Business Process Re-engineering
Cost Reduction
Growth Strategy
Innovation
New Market Entry
Risk Management
CA and Business Coach with experience across geographies
INDUSTRY
Consulting
Consumer Durables
FMCG
Food and Beverages
Manufacturing
Pharmaceuticals
Services
ACADEMIC QUALIFICATIONS

BCom: -Jammu University

CA: -ICAI

PROFILE SUMMARY

Finance professional by qualification with diverse experience of over 28 years in finance and business leadership roles in multiple geographies across Asia Pacific. Worked in industry segments such as FMCG, Media, Pharmaceuticals and Lifestyle products. Has also extensively worked in the scale-up/start-up ecosystem, as a mentor, investor and a diagnostic panel member with various incubation setups.

CONSULTING EXPERIENCE

7 years

EXPERIENCE HIGHLIGHTS

Taking over the role of a Project Leader on behalf of the company for companies embarking on Business Transformation projects with outside consulting firms or domain experts. Full responsibility assumed for governance, stakeholder management and on-time delivery of outcomes besides bringing FMCG domain expertise to the project.

His consulting work focuses on helping companies deliver on their transformation/change management agendas through interventions around route-to-market, portfolio optimisation, operational efficiencies, leveraging industry-ready technology solutions, cost savings, organisational culture, and organisation re-design.

In the coaching and facilitation space, works primarily with CXOs on one-to-one organisation-sponsored engagements around behaviours, competencies, and business challenges and occasionally with senior teams on agendas around leadership, strategy, purpose, values and culture, unlocking business growth etc. The main thrust of his coaching practice is at the leadership level, and he runs engagements with both Indian companies and Multinationals in India and outside India.

Also works as a Business Coach with aspirational business owners who want to scale up, innovate, professionalise and create an owner-independent business. In addition, he engages extensively with start-ups as a mentor-investor-advisor, directly or thru incubators/accelerators (IIMs, American Centre, Villgro Foundation).

Multiple responsibilities at Perfetti Van Melle (PVM) Group, world’s 3rd largest confectionery group of Italian-Dutch heritage Dec 99 – Mar 16
• Regional Director – Finance (Asia Pacific), based in Singapore
• CEO/President Director, PVM Indonesia, based in Jakarta
• CEO/Managing Director, PVM Sri Lanka, based in Colombo
Asst Financial Controller at Indian Shaving Products Ltd. (Gillette India) 97-99
Senior Manager Corporate Finance at Ranbaxy Laboratories Ltd 95 - 97

Scale-ups and Start-ups
• Mentoring Start-ups
• Helping build owner-independent scalable businesses
• Part-time / Interim CFO services in the SME space
• Working with clients to discover, review and shortlist potential investment opportunities in the Start-up space, given my wide access to the start-up ecosystem.

• A Marshall Goldsmith Stakeholder Centered Certified Coach. Also, an ICF (International Coaching Federation) member and a certified NLP practitioner, Peter Hawkins certified systemic (and team) coach, ACC credentialed ICF member, a certified HOGAN assessor and IAF member facilitator

• Working with top/senior management leaders as an Executive/Life Coach to help them tap into their potential to better manage their challenges and teams

Strategy Consulting Services

He has undertaken strategic advisory assignments around developing growth strategies, go-to-market, cost optimization, business process re-engineering and bottom-line transformation.

Worked with companies on various strategic interventions which could be either diagnostic assignments (to discover what can be improved) or implementation assignments (to ensure delivery of pre-determined outcomes), including a deep dive into all or certain aspects of operations (supply chain, procurement, productivity), expense line items or revenue optimisation opportunities.

Besides his experience in Pharma, he has solid finance experience which extensively helps with the due diligence process. His execution focused strategy consulting and leadership coaching can help expand the clients capacity to oversee / manage portfolio companies. He currently runs such engagements in India and China.

In his experience he has led all aspects of financial management and control, including maintaining and improving information systems, analyzing periodical financial reporting, management of budget and planning cycles, ensuring adherence to Group guidelines and implementation of internal controls

Works extensively in the scale-up/start-up ecosystem, as a mentor, investor and a diagnostic panel member with various incubation setups. In the start-up ecosystem, also works across multiple domains - from rural, agri/agri-tech and impact space to start-ups offering technology solutions for digital transformation.

On trainings -

Conduct highly customised programs for companies as part of strategy/ transformation projects
On topics such as critical thinking, innovation, strategy, change management, entrepreneurship, business modelling etc.

In coaching and facilitation space, he primarily works with individual CXOs on 6-8 months one-to-one engagements around behaviours, competencies, business challenges and with senior management on team agendas around strategy workshops, value frameworks, business growth opportunities etc.