PROFILE SUMMARY
Extensive experience in building brands & businesses, managing P&Ls and nurturing talent for premier organisations like bp, S C Johnson, Kellogg, Godrej and Britannia. Notable achievements include successfully piloting novel Vehicle as a Service business model; brand evolution of Castrol Activ, Castrol POWER1 and Kellogg’s Cornflakes; new weight management segment creation with Kellogg's Special K; India market entry into air care for S C Johnson with Glade; enabling successful business integration of Kiwi, an acquired brand; helping drive organization mindset change; nurturing talent and enhancing capability.
EXPERIENCE HIGHLIGHTS
Apr 2012 – Dec 2022
Head E2E Fleet Solutions – bp pulse, bp - UK Jan 2021 – Dec 2022
Successfully led EV Pro pilot, novel Vehicle as a Service (VaaS) business
model, in London in agile manner with a tight cross functional team to deliver £500k+ revenue, plus captive demand and revenue for bp Pulse’s UK electrification business. The digital platform developed provided competitive advantage, it won the prestigious RITA award for ‘Best Project’.
Recommended right timing for VaaS entry and smoothly closed EV Pro pilot.
Established customer centric naming architecture, supported rebranding of Amply Power as bp pulse and delivered assets to drive electrification business.
Global Marketing Director – Castrol, bp – India Apr 2019 – Dec 2020
Put Commercial vehicles business on track for growth by delivering winning
CRB Health & wellness campaign; driving business mindset change to focus
on Full fluids range than just engine oil. Led development of world class fleet
offer.
Defined bp’s global fleet strategy and roadmap as part of agile fleet squad.
Built a cohesive global and country team, enhanced the teams' capability.
Global Marketing Director – Castrol, bp – India Oct 2015 – May 2018
Earlier Positions: Head of Bikes, Asia Pacific, Jul 2013 - Oct 2015 and Global
Brand Head Bikes, Apr 2012 - Jun 2013
Helped establish leadership position in Bikes, only category that consistently
grew 2012 onwards. Strengthened Castrol brand; brand strength strongest in
key Bikes markets, significantly leads vs. competition.
Evolved Activ and POWER1 to play a meaningful role. Deployed Super
mechanic contest across markets to drive strong mechanic advocacy.
Successfully co-led marketing capability building program across A&P and
China; program delivered digitally to 170+ marketers.
Nurtured a cross cultural team, driving focus on business solution.
Jun 2008 – Apr 2012
Category Head – S C Johnson - India
Received Officers Award for successfully integrating Kiwi into SCJ India
business.
Envisaged strategic direction for air care and successfully launched Glade.
Helped drive organization mindset change to successfully enter home care
with Mr Muscle.
Apr 2004 – May 2008
Category Manager – Kellogg - India
Envisaged and implemented strategic direction for balanced portfolio for
Kellogg’s; by repositioning Cornflakes for 'all family’, successfully launching
Special K to unlock unaddressed weight management need-state, and
opening up adult health and taste segments with All Bran, Oats and Muesli.
Developed winning brand campaigns – mental prowess for Cornflakes, goodness of wheat & milk communication for Chocos.
Jun 1997 – Apr 2004
Marketing Manager – Godrej Consumer Products - India
Consultant – Technopak - India
Sales Manager – Britannia Industries - India
Strategy & Thought
leadership
Brand building
Innovation
Brand communication
Leading cross cultural and
cross functional teams
Decision making
Uncovering Insight