ACADEMIC QUALIFICATIONS

BE/BTech: L. E. College Morvi – Gujarat

MBA/PGDM:  Ross School of Business: Michigan University  IIM Bangalore

PROFILE SUMMARY

 Managing Director / CEO of German MNC FAG Bearings India Ltd (Schaeffler India) during the period 2009-2017
 Managing Director of Banco Products (India) Ltd. during the period 2017-2021
 Pursued extensive market and product development in focus sectors to realize 2 X business growth with benchmark
level of profitability in both these companies.
 With strong strategy orientation and its vigorous implementation -contributed to significant enhancement of
stakeholder confidence . Market Capitalization of FAG Bearings increased approx. 11 times during my 8 years’
tenure as CEO, while BSE index grew by < 2 times during the same period . Attained Business Today rating
among top 100 Indian CEOs and among top 5 core industry CEOs in 2013.
 With the goal of building globally competitive Operations , guided Investment of over 100 million USD at
Schaeffler. Set up world class greenfield plant, realized multi fold productivity increase while aggressively cutting costs. This initiative supported growth in competitive Indian market and in profitable export markets
 Emphasised systematic build up of innovation and engineering capability within the local organization.
Schaeffler Group realized India as one of its Global Technical Centre. At Banco leveraged the company’s
bespoke engineering capabilities , won Innovation awards at Cummins, JCB and M&M ; expanded global OEM business and set footprint in new energy cooling modules.
 Aligned organisational and employee development through initiative called “WE” at Schaeffler. Focused on core values of Ethics, Excellence , Enterprise, and Empowerment; encouraged teamwork ,agility and courage to build a culture of high performance - while correcting legacy habits, Federation of Gujarat Industry recognised the company for People Excellence.
 Respecting the obligation to return to society ,conceptualised and implemented company’s widely recognized CSR initiative HOPE which emphasized on high quality of program delivery and its true impact

CONSULTING EXPERIENCE

1 years

EXPERIENCE HIGHLIGHTS

Independent Consultant (2022- Present)

 Supported my last organization, for an extended period in the leadership transition
process besides supporting them in their digital initiative,
 Strategized India Market Entry for a European precision Engineering company and
supported them in Market Development , Channel Development , Product Planning and Pricing for Indian business,
 I am on the panel of two global consulting companies as a subject matter expert

Banco Products (India) Ltd
2017 – 2021
Managing Director Banco is a leader in the business of engine cooling and engine sealing systems in India. The Company has sales of ~ 20,000 million INR ( 280 million US$ )with three plants in India and a subsidiary in Europe. With a mandate to drive business growth, while building robust processes, the following were the thrust areas during my leadership there.
 Energized the organization and instilled customer centricity to achieve >20% growth, in pre covid years - across OEM, Aftermarket and Exports businesses.
 Strengthened Key Account business relationship leveraging the company’s bespoke engineering capabilities. Key Accounts like Cummins, JCB, Mahindra & Mahindra recognized and awarded the company for being their Best Development Partner.
 Expanded and won profitable projects in global market with key accounts like Caterpillar, JCB, John Deere, BMW, CNH, Manitou, DAF, Doosan , besides expanding aftermarket presence in US market.
 Won maiden projects in EV cooling module business from European and Indian clients . Led the company’s foray in colling solutions for electric locomotives. This market success - led to the company setting up a subsidiary to design, develop and deliver new energy cooling solutions
 Strengthened core business processes such as Sales Funnel and Business Development Process, Pricing Optimization Process, Production Planning and Order Management Processes, Distribution Management Process etc.

Managing Director
FAG Bearings India Ltd, (Schaeffler India) 2009-2017

I worked with FAG Bearings India Ltd. (now Schaeffler India) for more than 3 decades during which I moved across various roles and functions before taking over as the company’s Managing Director and CEO during the period 2009-2017.
Schaeffler India is a member of Germany’s Schaeffler Group (sales > 14 billion Euro). In India , FAG is the second largest bearing company with sales of approx. 1800 crores/ 270 million
US$ ( FY 2016/17) with industry leading profitability .
CEO role, provided me with an opportunity to conceptualize and vigorously implement a robust strategy for profitable and sustainable growth while building up a globally competitive, future ready organization.
 Share Price and Market capitalization of FAG Bearings increased approx. 11 times during my tenure as Managing Director. BSE index grew by < 2 times during the period, this is an indicator of stakeholders’ approval of solidity of strategy followed by the company, its management quality and the results achieved,
 Implementing a balanced approach between high volume automotive markets and complex industrial markets; realized compounded sales growth of > 12% per year ( twice the market growth ) , while profits saw average compounded increase of > 17% per year. These results were achieved against the backdrop of fluctuating market demand and growing global competition in the industry.
 Guided Investment of over 100 million USD towards systematic expansion of manufacturing footprint to make the company future ready. The investments made during my leadership period of 8 years exceeded the investments made by the company in the previous 5 decades. These investments included setting up of technologically advanced greenfield plant at Salvi, Vadodara which achieved globally benchmarked level of quality, and productivity
 By focusing on developing competent local manufacturing and supply chain ,
the company achieved unbeatable quality and cost leadership in core product groups ( Cylindrical Roller Bearings and Ball Bearings ) within the entire Schaeffler group worldwide. This paved way for fast growth in the profitable export business for the company.
 With the goal of achieving self-sufficiency in Engineering capabilities
,strategized and built Global Competence Centre in India- with over 50 Engineers to deliver sector and product specific cutting-edge engineering competence. This competence provided decisive advantage to the company in winning engineering led product and service projects at premium pricing.
 Leveraging extensive global networking and engineering led strategy , successfully won long term, high value business contract with key accounts such as ZF, Alstom, GE, Bombardier, Suzlon, Siemens, Suzuki , TVS, Indian Railways, JSW to name a few.
 Led organizational renewal process by aligning organizational and personal development. Built strong leadership teams, emphasized continuous competence development at all levels, corrected toxic legacy habits and encouraged teamwork in a high-performance culture.
 As an Executive Member of Schaeffler Asia Pacific Management Council, ensured quality networking within the global leadership team.
 Drove Lean , continuous improvement initiatives across the organization to realize two-fold increase in productivity while launching aggressive cost reduction drive to beat Chinese competition

Vice President - Marketing
FAG Bearings India Ltd,(Schaeffler India) 2002-2008

During this period , I led company’s Sales . Marketing , Application Engineering and Product Management Teams for OEM and Aftermarket Business and accelerated profitable growth with focus on the following deliverables.
 Extensive business development in high volume mobility sectors - Passenger Cars, 2-Wheeler, Tractors and Trucks by positioning as ‘preferred development partners of key clients.
 Implemented Focus Market approach , strengthened application engineering capabilities and cooperation with key accounts in Industrial market to grow profitable business in Railways, Wind Energy, Power Transmission , Heavy Industries and Production Machinery.
 Increased share in profitable aftermarket by expanding Channel Reach, and expanding rural network with relationship program covering over 20,000 touch points
 Promoted TCO (total cost of ownership) approach and service business models to grow and ring fence MRO business in Steel, Cement, Paper, and Production Machinery sectors

General Manager- Marketing
FAG Bearings India Ltd, (Schaeffler India) 1991-2002
In this role, I spearheaded the company’s direct OEM business and developed strong partnerships with the company’s key accounts

 Led business and product development in high volume mobility sectors. Nurtured and grew businesses with key accounts like Maruti Suzuki, Hyundai, Mahindra and Mahindra, Tata Motors, Ashok Leyland, Volvo Eicher, Force Motors Hero, Bajaj, Honda, TVS, Yamaha, TAFE, John Deere, CNH, Escorts, besides tier 1 suppliers.
 Successfully introduced technologically advanced 1st, 2nd, and 3rd generation – integrated passenger Car Wheel set bearing systems , replacing conventional standard bearings for the application. Won large contracts from Maruti Suzuki and other global players to establish the company’s leadership in passenger car
business.
 Developed strong connect with customers’ R&D Design and Development teams to become a development partner of choice

Manager- Marketing Services
FAG Bearings India Ltd,(Schaeffler India) 1981-1990
In my role as Marketing Services Manager, I redesigned and implemented integrated business and marketing processes and aligned those with the group’s global processes.
Developed globally aligned processes for Market Analysis , Demand Planning, Shop loading, Order Management, Opportunity management, Application engineering, Product development, Pricing, Customer Service, and Marketing communication.
These initiatives laid strong foundation for strategy driven, customer centric and result focused Sales organization
 During the period, I was also a lead of 3-member team that- together with a global consultancy firm - advised the Board on a) Product / Market / Operations Redesign leading to 30% downsizing b) and successfully implemented Business Process Re-Engineering and SAP implementation.

Quality Control Engineer
SKF India Ltd 1979-1981 Recognitions
Management Trainee at SKF Pune
 Business Today rated me among top 100 CEOs I India and among top 5 core industry
CEOs in 2013
 Gujarat Federation of Industries award for Excellence – was presented to me at the
hands of Shree Narendra Modi – then Chief Minister of Gujarat State, in the year 2013
 Performance award for high growth in Exports
 Strategized and implemented, the company’s CSR initiative HOPE which emphasizes on high quality of program delivery and its true impact . The program has been widely recognized and awarded by various agencies.