ACADEMIC QUALIFICATIONS
Master of Science in Management - Specialization in Marketing, Management Accounting and HR: University of Mannheim, Germany
PG Diploma in Modern and Contemporary Indian Art & Curatorial Studies : Dr. Bhau Daji Lad Mumbai City Museum; PG Diploma in Critical Theory, Aesthetics and Practice: Jnanapravaha, Mumbai
EXPERIENCE HIGHLIGHTS
Extensive management consulting background with focus on marketing strategy & brand management (B2B/B2C) based out of China and India: Supporting multinational corporations (incl. BMW, Metro, Lanxess) with adapting global strategy, brand positioning and marketing to local consumer expectations and market environments
Multi-faceted and flexible: Successfully completed projects across, among other industries, E-commerce, Brick&Mortar Retail, Hospitality, Art, Big Data/Analytics, and on-the-ground in Germany, India, China, USA, Singapore
Proven track record of building brands & organizations ground-up and across different markets: Single-handedly built up India consulting operations as MD for German consulting company, supported global clients with overall India market entry and product launches etc.
Empathy for all stakeholders involved: Working with/for global brands (e.g. Heinz Ketchup, Lufthansa, Nivea - Intern. Marketing Strategy Bath Care, Schwarzkopf Professional - APAC Strategy, Colgate Palmolive) across not only different corporate marketing & sales functions but also on agency side (market research, trade marketing) in Germany during earlier part of career
Also closely supporting local "Solopreneurs" and Non-Profits: Big picture thinking, perspectives across a broader range of topics (incl. marketing, market-driven business strategy, operations, processes), asking the right questions and analytic capabilities complemented with pragmatically implementing in a hands-on manner and out of one hand while wearing many different hats (e.g. project/topic implementation driver, sounding board, knowledge partner, project planner)
Recent project examples include:
1) Ensuring business needs of large US-based consumer goods manufacturers are fulfilled by a Big Data e-commerce optimization analytics platform through coordinating with and guiding technical team in India; setting up and implementing account management procedures and on-site client training in US; functioning as sounding board for start-up founder
2) Independently and single-handedly managing invitation management and event logistics for a 3-day gathering of 200 development sector stakeholders on behalf of a non-profit forum promoting social leadership
3) Leading and internationally coordinating research across 9 countries & supporting production for a sound installation by a contemporary artist from India and on show internationally; developing and implementing a sound installation-inspired workshop for school children at Kochi-Muziris Biennale
4) Developing an investor proposal for a Food&Beverage outlet based on extensive market & competition research; Researching and compiling a detailed competitive analysis for a Mumbai-based hospitality company to jointly re-align business strategy