Client Description
Indian subsidiary of one of the world's largest Chemical companies, engaged in development and marketing of Care Chemicals
Project Title
BtoB GoToMarket Model
Project Objective
Develop a new go-to-market model for the care chemicals business for emerging customer accounts
Project Description
We are a global company with a strong franchise in Care chemicals- including hygiene, personal care, home care and industrial cleaning. We are looking for expert assistance to help us create -
Go-to-market strategy for differentiating us and capturing a fair share of the value we create for our key customer segments.
Alternate revenue models, beyond current “product based” one
Facilitate brainstorming and option development and commercial evaluation
Potentially hand-hold / guide implementation
Desired profile characteristics
Main domain
Sales and Marketing
Strategy
Sub-domain
Business Plan Creation
Growth Strategy
New Market Entry
Industries
Chemicals
Expected Duration
8 Weeks